Meet Daniel Ordower, our new general manager

January 4, 2019

Theatre Projects is excited to introduce our new general manager, Daniel Ordower. As a lawyer, theatre lighting designer, COO, and CFO, it’s hard to imagine anyone better suited for the position. 

“We’re thrilled to have Daniel on board as part of our team. His knowledge of the arts, design, law, management, and finance will help Theatre Projects achieve our goals. But more importantly, he brings a creative energy that will challenge us to push the limits of how we approach everything we do,” says David H. Rosenburg, our managing principal. 

Daniel joins us from the groundbreaking dance troupe Pilobolus, where as general manager and CFO, he helped reorganize and streamline their practices, creating a more economic and effective structure. He was also the COO/CFO for Guild—a nationwide experiential marketing agency—where he helped the company expand, opening several offices across the country and growing its work force by hundreds of employees.

As the owner of his own theatrical lighting and technical management company, Daniel designed the lighting and managed multidisciplinary teams for more than 250 opera, regional, off-Broadway, and architectural productions. Upon admittance to the bar, he established a boutique legal practice specializing in providing legal services for members of the arts and entertainment industries.  

Daniel will help guide our organizational planning, structure, and finances, and work to strengthen and diversify our brand. 

“I’m grateful to the partners for providing me with this wonderful opportunity to join Theatre Projects at such an exciting time for this storied organization and the industry. I look forward to working with the whole team to strengthen our brand and position Theatre Projects for strategic expansion in an evolving marketplace,” says Daniel.

With his experience guiding acclaimed arts organizations and multi-million-dollar companies into more streamlined, productive, and lucrative ventures, we think Daniel is the perfect person to help lead Theatre Projects into the future. We can’t wait to see what happens next!

In the meantime, here’s a little bit more about him:


Q:    How did you first hear about Theatre Projects? What made you interested in working here?
A:    I’ve worked in many of Theatre Projects’ performing arts spaces during my career, so I’ve long been exposed to their work directly as a user. When I saw the job posting, it seemed like the perfect opportunity to be part of and to help grow an organization whose mission it is to improve experiences of art, culture, and community.

Q:    What's the last adventure you went on?
A:    Life is one big adventure! I love to travel the world with my wife and kids—our recent trip took us to Venice, Vienna, Budapest, and Prague. We had a lot of fun! But since we also live in New York, we do our best to take advantage of the what the city has to offer and enjoy everything that's right on our doorstep.

Q:    If you didn’t have to sleep, what would you do with the extra time?
A:    Oh that’s easy—I love to sleep, so even if I didn’t have to sleep I’d still want to do it! Having quiet, meditative time alone helps synthesize the day so I can be ready for the next challenge. I guess the closest to doing that without sleep would be long walks in the woods—we should all have more opportunity to take in the world around us.

Meet Daniel Ordower, our new general manager
Credit: Lora Karam Photography