The SSE Hydro

Scotland’s premier national venue, this 12,000-seat arena was the second expansion of the Scottish Exhibition and Conference Center’s campus, which originally opened in 1985. Known as ‘The Hydro’, the venue hosts an array of events including concerts, televised debates and awards ceremonies, gymnastics competitions, boxing, and UFC fights, and conferences. As the fourth busiest arena in the world, The Hydro sells an average of more than 1 million tickets each year.
The SSE Hydro Case Study