Venue Booking and Programming
Balanced booking and programming demands an understanding of both opportunity and risk. Through expense and revenue modeling, market analysis, forecasting, and clarifying expansion/adjustment options in your current programming, we help you define your next steps.
Whether commercial or artistic, festival or community-led, your programming is the most public articulation of who your organization is and how you want to engage with your community.
We help lead this stakeholder development and brand thinking, collaborate on a clear mission, cultivate lasting relationships, explore available touring markets, determine target opportunities, and even train staff on the fundamentals of programming.
Addressing the opportunities and challenges presented in the unique ecosystem of touring environments, our venue booking and artistic programming team supports the planning and the implementation of programming—carefully curated to meet the specific needs and goals of your venue.
How we can help
Our work includes:
- venue booking services
- artistic programming development
- utilization growth roadmaps
- revenue modeling
- market analysis
- audience development strategy
- community engagement goals
- new booker/programmer training and coaching
A creative and engaging member of our Strategy & Operations team, Vicki Infinito is Theatre Projects’ head of arts and entertainment programming. As an arts professional with over 20 years’ experience in event production, programming, booking, negotiations, and venue management, Vicki brings a collaborative and capacity-minded approach to clients.