Altria Theater

Richmond, Virginia, USA

Anton Grassl/Esto

Theatre Projects began the renovation of the historic 180,000-square-foot theatre by determining how the Altria could better accommodate touring groups and improve patron comfort.

Working in phases to allow the theatre to maintain operations, we rearranged and replaced many of the seats, specified and installed modern theatre systems, replaced all 50 line sets, rebuilt and rearranged the catwalks, and designed new dimming and control systems. With those improvements, and the addition of renovated support spaces, expanded lobbies, lounges, and public gathering areas, and a new loading dock, the 1920s-era theatre is more equipped than ever to maintain its position as one of the Mid-Atlantic’s premier venues for touring acts.

Anton Grassl/Esto

owner:

SMG, Richmond CenterStage

architect:

Wilson Butler Architects | Marcellus Wright Sr., Charles M. Robinson, Charles Custer Robinson (1927 architects)

acoustician:

Jaffe Holden

users:

Richmond Symphony, Richmond Park and Recreation, Modlin Center for the Arts at University of Richmond, touring performances, regional and local arts groups

spaces: