Samsung 837
New York, New York, USA
Courtesy of Samsung
Situated inside a renovated and expanded industrial depot, the 63,000-square-foot building is Samsung’s North American marketing hub and gives consumers an immersive interactive environment including an art gallery, a virtual reality “tunnel,” a music studio, and a demonstration kitchen. At the building’s center stands a three-story courtyard-style theatre and multipurpose event space with an immense bank of ninety six 55-inch monitors, standing 30 feet tall. The high-tech space can act as a TV studio, movie theatre, or live performance venue and seats up to 150 people.
Courtesy of Samsung
owner:
Samsung
architect:
Gensler | Morris Adjmi Architects
acoustician:
Cerami & Associates
users:
Samsung
spaces:
- 150-seat multipurpose theatre
construction type:
Mixed
theatre type:
Mixed-use developments
services:
Performance equipment design and specification
completion:
2016
Courtesy of Samsung
Theatre Projects
Theatre Projects
Courtesy of Samsung
Courtesy of Samsung
Courtesy of Samsung
