Kalamazoo State Theatre
In both the initial assessment of the venue and our second study—performing a market assessment, an operations and business analysis, community engagement, and business planning—we led stakeholder engagement sessions, explored the demographic and competitive make-up of the local market to determine how the theatre can operationally support additional programming, and engaged with internal stakeholders in evaluation of staffing, financial, and growth models.
For this two-part study, we worked with the privatively owned and operated historic Kalamazoo State Theatre. Together we explored options for operational changes and venue improvements to ensure programming success, financial growth, and the long-term sustainability of the venue and organization.
- 1,590-seat theatre
